Four practices. One direction.

Building the AI‑native future of the finance function.

Strategy, capital, tooling, and skill — the four levers that decide whether a finance function stays reactive or starts shaping what comes next. Each is its own practice. Together, they're one point of view.

See the four practices ↓
The practices

Four ways to move a finance function forward.

Pick the one that matches where you're stuck — governance, resilience, execution, or talent. Each is a standalone practice with its own team, tools, and track record.

AI Strategy & Governance

uPledge

Responsible AI transformation.

Evolution isn't a project you deploy — it's a commitment you make. uPledge guides enterprises through the 3² Shinka framework: nine stages from AI strategy and governance to agentic workflows and workforce upskilling, built for the compliance realities of capital markets, insurance, and finance.

3² Shinka framework9 stagesEnterprise-grade
Visit upledge.io
Venture & Deal Finance

theFullStackCFO

Building day‑1 business resilience.

Senior finance expertise plus proprietary AI tooling for the decisions that can't wait — fundraising, M&A, valuation, restructuring. Hundreds of deals, €10B+ raised, ex‑Big 4 rigor, without the manual grind that usually comes with it.

€10B+ raisedEx‑Big 4500+ community
Visit thefullstackcfo.com
Agentic Workflows

DealDesk

Automate your finance agentic workflows.

The advisory desk for deal teams — not a chat box. Pick an advisor role, work a deliverable step by step, and get sourced, board-ready output across diligence, valuation, restructuring, and the CFO office. Documents stay ephemeral; every figure is flagged for verification.

10 advisor roles27 deliverablesEphemeral by design
Visit dealdesk.upledge.org
Talent & Reskilling

Skill Moonshots

Essential AI skills for finance.

Finance roles aren't being automated in ten years — it's happening now. Skill Moonshots gives finance professionals two paths to the same destination: self‑paced courses, or a 12‑week live cohort with 1:1 coaching, built around the AI-era roles actually being hired for.

Self‑paced tracksLive cohortsNext cohort: Jul 2026
Visit i-automata.com

Why one person, four practices.

Andrew Chong works across corporate finance and applied AI — from EY Malaysia into EY Global's Transaction Services innovation and EY Wavespace's AI Centre of Excellence, and as a contributor to ACCA's Global Technology Forum.

Each practice above tackles a different constraint on the same problem: finance teams are being asked to move at AI speed with pre‑AI structures. uPledge fixes the governance layer. theFullStackCFO fixes the capital and deal layer. DealDesk fixes the execution layer. Skill Moonshots fixes the talent layer.